Marketing Specialist

  • Full Time
  • Remote

AVID Products, Inc.

An Employee-Owned Company

COMPANY

Based in Middletown, Rhode Island, AVID Products (https://www.avidproducts.com/) is a 100% employee-owned provider of award -winning audio and content solutions for the Learning and Lifestyle spaces across multiple markets. Founded 1953, AVID’s initial focus was developing value-based audio components for home and commercial use. In 1961, AVID, in collaboration with TWA, created the first in-flight entertainment headphone for commercial airline passengers, positioning the company as an innovative product leader. That legacy is at the heart of the AVID mission today, which is to leverage the Company’s and its employee owners’ commitment to excellence in providing mindful, innovative, and accessible solutions that enhance life’s experiences. 

 AVID continues to evolve and transform its business from a traditional provider of products, sold, and supported through traditional channels and processes, to a modern, analytically driven, multichannel provider of solutions for everyone with a focus on being a for impact company. 

 

POSITION OVERVIEW

An exciting opportunity to join a growing employee-owner team for an impact organization! Perfect for someone that has functional and hands-on exerience with a solid understanding of how to best leverage multi-channel marketing and partnerships to advance brand awareness, support sales and overall business growth. Marketing dimensions include, but not limited to, brand and solution marketing (B2B, B2E, and potentially growing into B2C) and partnership programs. This is a key role within MarCom that will assist in advancing the AVID brand, positioning, and messaging to the masses across multiple markets, while telling our story in a compelling and impactful manner.  

 The Marketing Specialist will work very closely with Director of MarCom and in collaboration with team members and key partners on several aspects of yearly planning, development, and initiatives, while also individually leading various efforts and playing a significant role in the continuous improvement of MarCom workflows, procedures, and reporting. Measuring performance of efforts via appropriate data and analytics and using those to inform future enhancements and proactive planning. If you are self-motivated, can effectively multi-task, enjoy learning and are excited at the thought of being an important part of our transformation while having fun and making a positive impact on communities across the world, then we should connect today. 

KEY RESPONSIBILITIES

  • Help drive and support strategies, tactics, and optimization of multi-channel activity to expand AVID’s marketing reach in support of brand and mission awareness, sales growth, and solution partner programs. 
    • Assist in the yearly development and authoring of strategies and tactical plans for brand awareness, product, and solution marketing. 
  • Play a significant role in being a steward for the AVID brand and story. 
  • Building supportive relationships internally and externally. 
  • Ensure all managed activity is in alignment with AVID’s brand and vision. 
  • Working collaboratively, develop and maintain integrated marketing calendar for internal and external partner activity (Campaigns, E-Mktg, Social, Advertisements, Website, Promotions, etc.). 
  • Copywriting and copy deck development support. 
  • Lead coordination with external resources on material, such as white papers and print needs. 
  • Internal and external yearly planning, support, and management. 
      • Internal: Collaboratively determine audience targeting and best exposure methods to increase brand awareness, drive programs and new prospects/leads within established and emerging markets, while nurturing existing leads and support renewal/retention efforts. 
      • – Including Solution Launches (services, products) in alignment with go to market strategies and yearly business plans. 
  • E-Marketing 
    • Manage third-party account and be the lead on all activity while proactively seeking to enhance methods. Produce email communication individually and in collaboration with cross functional team members, schedule and deploy emails in alignment with various campaigns, automated communication schedules, targeted brand awareness goals, and work with Sales on CRM.  
  • Tradeshows and Events 
    • Manage and coordinate all related activity 
    • Ability to travel and attend when needed 
  • Working with team members to centralize and report on analytics across all digital channels and activity. Putting in place applicable matrices and KPI’s. 
  • Monitor sales and inventory data via D365 and established BI Dashboards for potential marketing opportunities and baselines for related campaigns. Work closely with Sale teams on opportunities to explore with key partners across multiple markets. 
  • Explore and support various advertising efforts and opportunities (digital and print). 
  • Project manage activity and collaborate with multiple stakeholders to ensure on-budget and on-time delivery of all deliverables. 
  • Coordinate and run kickoff meetings and MarCom project status meetings. 
  • Able to support and/or take the lead in the development of presentations. 
  • Market Research and Trends
    • Proactively identify industry trends, acumen, and customer insights to assist in development of solutions, marketing strategy, brand, messaging, and lead generation.  
  • Working closely with Director of MarCom on yearly review of all activity, including workflows, processes, and tools for continuous improvement consideration. Supporting and/or leading the development and deployment of any improvement efforts. 
  • Proactively seek opportunities to advance yearly plans, goals and to assist in providing an enhanced 360-degree customer (and partner) experience. 
  • Maintain understanding of best practices through continuing education, reading, or participation in professional conferences, workshops, or groups. 
  • Other duties as assigned. 

PROFILE – does this sound like you?

  • Integrity is not just a word 
  • Seeks different perspectives, listens to understand 
  • Creative thinker and self-starter 
  • Open minded. motivated and empathetic 
  • Great sense of humor with a positive mindset 
  • Enjoys helping build something for a greater purpose 
  • Maintains focus on the potential opportunities in every situation 
  • Enjoys working collaboratively with all levels of an organization 
  • Motivated to develop long lasting and trusting relationships 
  • You are adaptable: you realize that sometimes things change. 
  • Life-learner: You take pride in learning, as well as sharing what you know with your teammates. 
  • Treating people with kindness and compassion while prioritizing your personal wellbeing, building trust by demonstrating authenticity and following through on commitments, working to build strong relationships with colleagues by participating in communication loops to share and receive honest feedback. You are responsible and accountable for the culture you add to our dynamic team.  

DESIRED SKILLS & EXPERIENCE

You might be a great fit if you are/have:

  • Solid background in successful multi-channel marketing and campaign execution 
  • Exceptional communication and organizational skills 
  • Problem solving and critical thinking skills 
  • Strong attention to detail 
  • Effectively work as a team and independently 
  • Ability to write compelling marketing copy 
  • Utilize data and analytics to determine best approaches and outcomes 
  • Remain flexible and adaptable 
  • Able to lead meetings and projects while providing detailed recaps and schedules 
  • Knowledge of audio products and content solutions a plus 
  • Experience using MailChimp a plus 
  • Experience with Microsoft 365 suite of tools (Teams, CRM, SharePoint, One Drive, Office Suite, Forms) 
  • Experience in Microsoft Dynamics 365 Business Central and BI a plus 
  • Experience with Adobe Creative Cloud software a plus 
  • At least 5+ years’ experience in a similar marketing role 
  • Bachelor’s degree and/or equivalent work experience 

BENEFITS INCLUDE:

  • Competitive Compensation package including Bonus plan 
  • Comprehensive Medical, Dental, Vision & Life Insurance  
  • Paid Vacation & Holidays 
  • 401K Retirement Plan with Safe Harbor Contribution 
  • Employee Stock Ownership Plan (ESOP) Retirement Benefit 
  • Remote Working 

CONTACT (submit resume and cover letter for consideration):

Emil Belisle
Director of MarCom

To apply for this job email your details to ebelisle@avidproducts.com